Identity for the MCA Chicago’s 50th year anniversary renovation. A set of modular posters in 2 sizes were wheatpasted on construction walls and renovation spaces during a 12–month period. A grid based pattern system printed on the posters allowed for pattern shifts with each application, and the identity extended to promotional and editorial collateral. 
RE: RE: RE: MCA Renovation Identity
Museum of Contemporary Art Chicago

Lead Designer: Gabriel Melcher
Design Director: Dylan Fracareta